Iman Gadzhi & Russell Brunson: The Hosts Behind Side Hustle Summit 2026
The Iman Gadzhi Side Hustle Summit 2026 brings together two well-known names in online business: Iman Gadzhi and Russell Brunson.
Their goal for the event is ambitious.
Across five live virtual sessions, they are challenging attendees to learn how to build an AI-powered side hustle from scratch, with the event centered around a headline target of $373 per day.
But the pairing itself may be more interesting than the headline number.
Iman Gadzhi comes from the newer world of digital agencies, online education, creator businesses, and platforms such as Whop.
Russell Brunson comes from a different side of internet marketing. He has spent decades focused on sales funnels, offers, traffic, direct-response marketing, and building ClickFunnels.
In other words, one brings a modern AI-and-creator-economy perspective.
The other brings years of experience turning online attention into customers.
Side Hustle Summit 2026 is where those two approaches meet.
Disclaimer: SideHustleSummit2026.org is an independent informational and review website. It is not operated by, sponsored by, or endorsed by the Side Hustle Summit organizers, Iman Gadzhi, Russell Brunson, or their associated companies. Earnings and sales figures mentioned on this page are based on claims made by the event organizers and should not be considered guarantees of individual results.
Iman Gadzhi & Russell Brunson at a Glance
| Detail | Information |
|---|---|
| Event | Side Hustle Summit 2026 |
| Main hosts | Iman Gadzhi & Russell Brunson |
| Event dates | September 6–13, 2026 |
| Sessions | 5 |
| Format | 100% virtual |
| Cost | Free |
| Main topic | Building an AI-powered side hustle |
| Iman Gadzhi focus | Digital business, AI, online opportunities |
| Russell Brunson focus | Offers, funnels, marketing and sales |
| Main challenge | Building toward a $373/day side hustle |
The event is aimed largely at beginners and says participants do not need previous business experience, an existing audience, or the willingness to show their face online.
Who Is Iman Gadzhi?
Iman Gadzhi is an online entrepreneur best known for building businesses around digital marketing, online education, and internet entrepreneurship.
His story is a central part of the Side Hustle Summit.
According to the event page, Iman began looking for ways to make money online as a teenager while living with his single mother.
At around 15, he discovered books written by Russell Brunson, including:
- DotCom Secrets
- Expert Secrets
- Traffic Secrets
Those books influenced the way he thought about online business.
Iman eventually started a social media management agency.
According to his account on the event page, the agency later grew to generate six figures per month.
That experience became the foundation for another business.
People began asking him how he had built the agency, so he created digital training around his methods.
That move—from service business to digital education—is an important part of understanding why Iman is involved in the Side Hustle Summit.
He has experience not only creating businesses, but also turning what he knows into digital products.
How Iman Gadzhi Became Connected to Whop
Iman’s more recent business activity is connected with Whop, a marketplace used by creators and online entrepreneurs to sell digital products, memberships, communities, software, and other internet-based offers.
The Side Hustle Summit event page describes Iman as a co-owner of Whop and states that the platform has processed more than $4 billion in online sales.
The page also says Iman has achieved several sales records on the platform.
Why does that matter for Side Hustle Summit?
Because the event is not simply about using AI tools.
It is about using AI within an online business model that eventually needs a product, an offer, a customer, and a transaction.
That is where Iman’s background in agencies, digital products, and creator commerce becomes relevant.
Iman Gadzhi’s Previous Free Events
One of the biggest claims used to promote Side Hustle Summit 2026 comes from Iman’s previous events.
According to the organizers, attendees who implemented what they learned generated:
| Event | Reported Tracked Sales |
|---|---|
| Previous Event 1 | $8.9 million |
| Previous Event 2 | $15 million |
| Previous Event 3 | $31 million |
| Combined | $55.6M+ |
The event page also highlights a 19-year-old participant who reportedly generated $111,000 in 45 days after one of the earlier events.
Those are eye-catching numbers.
They also need context.
These are results highlighted by the organizers. They do not tell us what the average attendee earned, how many attendees generated revenue, or what percentage generated no revenue.
The correct way to interpret them is:
Some previous participants reportedly produced substantial results after implementing the training.
They should not be interpreted as a promise that attending the Side Hustle Summit will produce the same result.
Who Is Russell Brunson?
Russell Brunson is an entrepreneur, author, marketer, and co-founder of ClickFunnels.
He has been involved in online marketing for more than two decades and is particularly well known for teaching sales funnels.
A funnel is essentially the path someone takes from first discovering a business to eventually becoming a customer.
That might look like:
Ad or content → landing page → email → offer → purchase
It sounds simple.
In practice, understanding why someone moves from one step to the next is a major part of marketing.
Russell has spent much of his career teaching those principles.
Russell Brunson’s Books
Russell is also known for three widely recognized online marketing books:
DotCom Secrets
DotCom Secrets focuses on building online sales funnels and understanding how businesses can move visitors toward an offer.
Expert Secrets
Expert Secrets deals more heavily with building audiences, communicating ideas, creating movements, and selling knowledge or expertise.
Traffic Secrets
Traffic Secrets focuses on finding and attracting the right people to an online business.
Together, those topics cover three fundamental questions:
What are you selling?
How are you selling it?
Where do the customers come from?
Those questions remain important regardless of how powerful AI becomes.
Why Russell Brunson Matters to Side Hustle Summit 2026
Here’s what most people don’t know about AI businesses:
The technology is often the easy part.
You can ask AI to write a landing page.
You can create graphics.
You can generate ideas.
You can produce social posts in seconds.
But AI cannot magically fix a business that nobody wants.
Someone still has to understand:
- the customer,
- the problem,
- the offer,
- the positioning,
- the price,
- the message,
- and the path to a sale.
This is where Russell Brunson fits into the Iman Gadzhi Side Hustle Summit.
Iman can demonstrate how modern AI and digital platforms reduce the difficulty of building.
Russell can bring the marketing framework needed to turn that building into an actual business.
The $10.4 Billion Russell Brunson Claim
The Side Hustle Summit event page says people Russell Brunson has taught or influenced have collectively generated more than $10.4 billion in online revenue.
It also states that Russell’s own companies have generated more than $2.5 billion.
These figures come from the event’s own marketing materials and should be understood in that context.
They do not suggest that a beginner attending one summit can expect similar financial results.
The more useful takeaway is that Russell has spent a significant amount of time working on online sales and marketing systems.
For a beginner, understanding those systems is arguably more valuable than focusing on headline revenue numbers.
How Did Iman Gadzhi Meet Russell Brunson?
The relationship between Iman and Russell is an important part of the summit’s story.
According to Iman’s account on the event page, he discovered Russell’s books when he was around 15 years old.
Iman describes Russell as a mentor who influenced his decision to pursue an online side hustle.
Years later, after building his own businesses, Iman is now hosting a training event alongside the person whose work helped influence his early entrepreneurial thinking.
That gives the event an interesting full-circle story.
Student discovers teacher.
Student builds his own businesses.
Years later, student and teacher appear together.
Whether someone follows either entrepreneur closely or not, that is a compelling reason for their audiences to pay attention to the event.
Why Are Iman Gadzhi and Russell Brunson Working Together?
Their skills complement each other.
Consider the difference:
Iman Gadzhi
Iman’s side of the equation includes:
- modern online business,
- AI-powered workflows,
- digital products,
- creator economy opportunities,
- agencies,
- online education,
- and newer internet platforms.
Russell Brunson
Russell’s expertise is more closely associated with:
- sales funnels,
- offers,
- direct-response marketing,
- customer psychology,
- traffic,
- conversion,
- and online selling.
Put simply:
Iman helps explain what someone can build using today’s technology.
Russell helps explain how that business can attract attention and turn attention into sales.
That combination is one of the strongest ideas behind Side Hustle Summit 2026.
What Are Iman Gadzhi and Russell Brunson Teaching?
The Side Hustle Summit includes five main sessions.
Episode 1 — The Best Side Hustle To Start in 2026
This session introduces the core AI-powered business model.
The event emphasizes partnering with people who already have audiences and operating without needing to become the public face of the business.
Episode 2 — How To Build Your First Side Hustle With AI
The second episode focuses on using AI to handle repetitive, technical, and time-consuming work.
Episode 3 — The Untapped Digital Goldmine
This session turns toward customer acquisition and finding opportunities without relying heavily on paid advertising or an existing following.
Episode 4 — Russell Brunson: The Billion-Dollar Mentor
Russell takes a larger role here, covering the principles and frameworks behind building an online income stream.
Episode 5 — Building Your Side Hustle LIVE!
The final session is designed around building an AI-powered side hustle from scratch while attendees follow along.
Why AI Changes the Side Hustle Equation
Ten years ago, someone building a small online business might need help with several jobs.
A writer.
Designer.
Researcher.
Video editor.
Developer.
Marketing assistant.
Today, AI can help one person perform parts of many of those roles.
That does not mean AI has eliminated skill.
It means the cost of testing an idea has fallen.
This is one of the more important points behind the summit.
Imagine two people starting the same business.
One does every repetitive task manually.
The other uses AI to speed up research, drafting, brainstorming, and organization.
The second person potentially gets more experiments completed in the same amount of time.
And in business, being able to test more ideas can be a major advantage.
What Is the $373/Day Side Hustle Challenge?
The headline of Side Hustle Summit 2026 challenges attendees to build a $373/day AI-powered side hustle.
That is approximately:
- $2,611 per week
- $11,190 per 30-day month
- $136,145 per year if sustained every day
Clearly, that would be a substantial income.
But the number should be interpreted correctly.
It is a challenge target.
It is not guaranteed income.
Neither Iman Gadzhi nor Russell Brunson can guarantee what any individual attendee will earn.
Results depend on factors such as:
- offer quality,
- market demand,
- execution,
- customer acquisition,
- experience,
- pricing,
- consistency,
- and individual circumstances.
The more useful goal for a beginner is probably simpler:
Build something real and get the first customer.
Going from $0 to $1 proves more about a business model than dreaming about $373 per day without launching anything.
Is the Iman Gadzhi Side Hustle Summit Free?
Yes.
Side Hustle Summit 2026 is promoted as a 100% free virtual event.
The five sessions are hosted online, so attendees can participate from different locations.
According to the event information, replays are also made available within 24 hours.
That makes the event accessible to people who cannot attend every session live.
Who Should Listen to Iman Gadzhi and Russell Brunson?
The summit appears most appropriate for someone who:
- wants to start an online side hustle,
- is interested in AI,
- has little previous experience,
- does not have a large audience,
- wants a second income stream,
- does not want to become an influencer,
- or struggles to connect AI tools with an actual business model.
Experienced marketers may recognize many of the core business concepts.
For beginners, however, seeing those concepts connected into one system can be valuable.
What Should You Be Careful About?
Iman Gadzhi and Russell Brunson are both experienced marketers.
That is a strength.
It also means attendees should expect persuasive marketing.
There is nothing inherently wrong with that.
But it is worth separating three things:
Training
What useful principles are being taught?
Marketing
What claims are being used to attract and motivate attendees?
Purchasing
Does any paid offer presented during or after the event make sense for your circumstances?
Those should be three separate decisions.
A free session can be valuable even if you never purchase anything.
Likewise, enjoying a free event does not mean you automatically need whatever comes next.
Iman Gadzhi Side Hustle Summit: Is It Worth Following?
For someone completely new to online business, there is a logical reason to pay attention.
The event combines two things beginners often learn separately:
modern execution and traditional marketing fundamentals.
AI can help someone build faster.
But marketing determines whether the thing being built has a chance to sell.
That is why the Iman Gadzhi and Russell Brunson combination is potentially more useful than an event focused only on the newest AI tools.
Tools change quickly.
Customer psychology changes much more slowly.
Learning both sides gives someone a more complete foundation.
Iman Gadzhi & Russell Brunson FAQ
Is Iman Gadzhi hosting Side Hustle Summit 2026?
Yes. Iman Gadzhi is one of the main hosts of Side Hustle Summit 2026 alongside Russell Brunson.
Is Russell Brunson part of Side Hustle Summit?
Yes. Russell Brunson appears as a co-host and has a dedicated session titled “Russell Brunson – The Billion-Dollar Mentor.”
When is the Iman Gadzhi Side Hustle Summit?
The five scheduled sessions take place on September 6, 7, 8, 9, and 13, 2026.
Is Iman Gadzhi’s Side Hustle Summit free?
Yes. Side Hustle Summit 2026 is promoted as a free virtual training event.
What does Iman Gadzhi teach at the summit?
The event focuses on using AI to help beginners build an online side hustle, reduce repetitive work, identify opportunities, and find customers.
What does Russell Brunson teach?
Russell’s role centers more heavily on business frameworks, offers, online marketing, customer psychology, funnels, and building income streams.
Is Russell Brunson Iman Gadzhi’s mentor?
Iman says Russell Brunson’s books influenced him when he was a teenager and describes Russell as his mentor in the event’s story.
What is the $55.6 million claim?
The organizers state that attendees who implemented training from Iman’s previous three events generated more than $55.6 million in tracked sales combined. These are organizer-reported results and should not be interpreted as typical or guaranteed earnings.
What is the $373/day challenge?
The Side Hustle Summit challenges attendees to build toward a $373-per-day AI-powered side hustle. It is a target used by the event and not a guarantee of earnings.
Do I need experience to attend?
The event is designed primarily for beginners and says previous experience is not required.
Final Thoughts on Iman Gadzhi, Russell Brunson & Side Hustle Summit 2026
The most interesting thing about Iman Gadzhi’s Side Hustle Summit is not necessarily AI.
It is the combination of old and new.
Russell Brunson has spent decades teaching principles such as:
offers, traffic, funnels, messaging, and sales.
Iman Gadzhi represents a newer internet economy built around:
AI, digital products, creators, online services, and modern platforms.
The tools are changing.
The fundamental business problem is not.
Someone still needs to create something valuable and convince the right customer that it is worth paying for.
AI may make that process faster.
Good marketing can make it effective.
That is the logic behind bringing Iman Gadzhi and Russell Brunson together for Side Hustle Summit 2026.
For beginners, the most valuable lesson may not be how to reach $373 per day.
It may simply be learning how an idea moves from:
concept → offer → customer → sale.
Once someone understands that process, AI becomes a much more powerful tool.